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Hammer Nutrition has been in the USA for 19 years. Over which time it has become a "household name" to endurance athletes across the country.

The USA Company owner Brian Frank developed a very simple philosophy to serve his customers:

"No Hype, Just Great Products and Service. Our longevity, sterling reputation, and devoted following amongst serious endurance athletes is unrivalled in the marketplace for three reasons:

  1. We sell extremely effective products.
  2. We provide superlative customer service.
  3. We support our customers with volumes of free knowledge and advice."

This philosophy was married into the whole range on Endurance Nutrition products. The focus of the products was simple - "Deliver exactly what the athlete needs and leave out everything the athlete does not need or is harmful to their performance!".

Brian Frank managed to employ some of the best nutritional experts in the USA, Dr Bill Misner and Mr Steve Born

The rest is history, a loyal and growing following that is fast spreading around the world!

At Gran Prix Bicycles we stock the following products;

HEED, Perpetuem and Recoverite Products are now available in sample serves.

Hammer Gel

Hammer Gel is a gel that provides an easily digested source of carbohydrates.

If Hammer Gel is used as a pre-workout/race meal it should be consumed at least three hours prior to the workout/race. If this is not logistically feasible it should be consumed as close to the start of the workout/race as possible, approximately no later than 5-10 minutes prior.

Either of these pre-exercise fueling techniques will ensure efficient utilization of muscle glycogen stores. Hammer Gel will satisfy all energy requirements for events up to two hours.

In training sessions/events longer than that Hammer Gel may be used to supplement protein-based fuels such as Perpetuem. During triathlons in the one- to two-hour range (perhaps even up towards 2.5 hours) Hammer Gel may be used as the sole energy source. During the run portion of half or full iron-distance triathlons, where carrying and consuming fuel can be a real nuisance, Hammer Gel's superb complex carbohydrate formula and its relative ease of carrying and consumption make it the fuel of choice.



Hammer Heed

 

HEED is a powdered energy drink and was designed for those who prefer a light carbohydrate solution versus an energy gel. As with Hammer Gel, HEED contains no added simple sugars and therefore provides similar benefits. HEED also has an extremely light and subtle flavor, a welcome change from the typical sports drink. Also, whereas other sports drinks usually only provide token amounts of salt and potassium, HEED contains a full spectrum, easily assimilated electrolyte profile. HEED also contains ChromeMateT brand chromium polynicotinate for stabilizing blood glucose levels, and l-carnosine for lactic acid buffering.

The applications of HEED are identical to Hammer Gel. During hot weather, when electrolyte requirements increase, HEED is arguably a better fuel choice than Hammer Gel.

Hammer HEED is now available in both 'Lemon Lime' and NEW 'Mandarin Orange'

Hammer Perpetuem

 

Perpetuem is a complete fuel and fulfills all energy requirements for any and all long distance efforts. It may be used as the sole fuel from beginning to end or as the primary fuel during extended workouts or races. Perpetuem contains 75% carbohydrates (from long-chain maltodextrins-no added simple sugars), 13% fatty acids from a specially made long-chain lyso-lecithin, and nearly 10% soy protein. A small portion of fat seems to cue your body to more liberally release its fatty acids stores, which account for up to 70% of one's energy requirements in long bouts of exercise. A little fat in the fuel also slightly slows the rate of digestion and thus promotes "caloric satisfaction," another attractive plus during primarily long distance events. The amount of protein contained in each serving of Perpetuem satisfies the body's 5-15% protein-derived energy requirements, which helps prevent the cannibalization of lean muscle tissue. In addition, Perpetuem provides ChromeMateT brand chromium polynicotinate for stabilizing blood glucose levels, and a potent lactic acid buffering combination of sodium tribasic phosphate and l-carnosine.

During workouts and races beyond 2-3 hours Perpetuem may be as the sole fuel from beginning to end. Or it may be used as the primary fuel (fulfilling approximately two-thirds of energy requirements) with Hammer Gel or HEED (both of which are perfectly compatible with Perpetuem) used occasionally, to provide a variety of quality fuel choices

Hammer Perpetuem is available in a new Flavour 'Subtle Cafe Latte'

Hammer Recoverite

Recoverite provides an ideal 3:1 ratio of complex carbohydrates and glutamine-fortified whey protein isolate for enhancing recovery between training sessions and races. Consistent use of Recoverite helps the body adapt to hard training because it supplies exactly what the body craves after a tough workout. The precise ratio of complex carbohydrates, whey protein isolates, glutamine, and key nutrients supports enhanced recovery, and thus enhanced athletic performance, in three ways:

  1. Maximal muscle glycogen synthesis - As part of the adaptation process to training, the body will store more and more of a premium fuel known as muscle glycogen, which is the first fuel recruited for tomorrow's workout or race. The key to maximizing the body's ability to store as much glycogen as possible is to consume proper amounts of quality calories as soon as the training session is complete, when glycogen synthase activity is at its highest. Recoverite provides the body with the complex carbs it needs and has ChromeMateT brand chromium polynicotinate added to enhance muscle glycogen synthesis.
  2. Muscle tissue rebuilding - After workouts and races, the body is in dire need of raw materials (amino acids) for the repair and rebuilding of lean muscle tissue. Amino acids come from proteins, and there is simply no better protein for recovery than whey protein isolate, the only protein used in Recoverite. Whey protein isolate is the purest source of the most bioavailable form of protein, and has highest amount of branched chain amino acids (BCAAs) of any protein source.
  3. Superior immune system functioning - Staying healthy is an obvious necessity to maintaining and improving athletic performance. High amounts of specific amino acids that naturally occur in whey protein plus added glutamine (a substantial 3000 mg per serving) and carnosine all contribute to supporting optimal immune system functioning.

In addition, Recoverite also provides a full-spectrum electrolyte profile, which helps replenish depleted essential minerals and aids in preventing post-workout or race cramping, a common malady among endurance athletes.

Now in a new Flavour 'Subtle Strawberry

  1. Provide superior cramp prevention
  2. Maintain muscle performance even in hottest weather conditions
  3. Support optimal digestive, nervous, & cardiac system functioning
  4. Low sodium formula complements a healthy, low-sodium diet
  5. Readily usable minerals assimilate easily, no upset stomach

Cramping is your body's final warning signal that you're "on empty" electrolyte wise. However, your performance is deteriorating and you are slowing down long before you feel the slightest twinge of a cramp. To keep your body's muscular, digestive, nervous, and cardiac systems "firing on all cylinders" you need a consistent supply of all electrolytic minerals, not just sodium and potassium.

Plus, in many instances, you require greater volumes of electrolytes than any sports drink or gel can provide. That is why Endurolytes fulfills such a crucial component of your fueling by supplying your body with a perfectly balanced, full-spectrum, rapidly assimilated electrolyte source, allowing you to meet your widely variable electrolyte needs with tremendous precision, hour after hour, no matter what the weather throws at you."

For more information about Hammer Nutrition you can check out their website here. Also there are some great handbooks to be found on the Hammer site, the most notable one is the Complete Fuelling Handbook.